Privacy PolicySwimStrength Ltd

Last updated: 28 February 2025

1. Introduction

SwimStrength Ltd ("we," "our," "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, mobile applications, and online strength training services for swimmers.

We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 when handling personal data.

2. Information We Collect

We may collect and process the following personal data:

• Identity Data: Name, date of birth, gender

• Contact Data: Email address, phone number, postal address

• Account Data: Username, password, and account details

• Payment Data: Billing details, transaction history (processed securely via third-party payment providers)

• Technical Data: IP address, browser type, device information, usage data

• Health and Fitness Data: Training history, performance metrics, injury history (only when voluntarily provided by you for training purposes)

• Marketing Preferences: Subscription preferences for newsletters and promotional materials

3. How We Use Your Data

We use your personal data for the following purposes:

• To provide and manage our online training services

• To process payments and subscription renewals

• To personalise training programs based on your fitness data

• To communicate with you about updates, offers, and promotions (with your consent)

• To improve our services and website functionality

• To comply with legal and regulatory obligations

• To protect our website and prevent fraudulent activity

4. Legal Basis for Processing Data

We process personal data based on:

• Contractual necessity: To fulfil our service agreements with you

• Legitimate interests: To improve our services, secure our platform, and prevent fraud

• Legal obligations: To comply with UK laws and regulations

• Consent: For marketing and fitness-related data (you may withdraw consent at any time)

5. Data Sharing and Transfers

We do not sell your personal data. However, we may share data with:

• Service providers: Payment processors, email services, hosting providers

• Legal authorities: If required by law or to protect our legal rights

• Business partners: Only with your explicit consent

If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the UK government.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined in this policy. Retention periods depend on:

• Legal requirements

• Business needs

• Your account status (data is deleted within 30 days of account closure, unless legally required otherwise)

7. Your Rights

Under UK GDPR, you have rights including:

• Access: Request a copy of your personal data

• Correction: Update inaccurate or incomplete data

• Erasure: Request deletion of your data (subject to legal restrictions)

• Restriction: Limit processing of your data in certain cases

• Objection: Object to direct marketing

• Data portability: Request transfer of your data to another service provider

To exercise your rights, contact us at info@swimstrength.co.uk. We may require proof of identity before processing requests.

8. Security Measures

We implement security measures to protect your data, including:

• Encryption of sensitive information

• Secure payment processing

• Regular security audits

However, no online system is 100% secure, and we encourage users to keep their login credentials confidential.

9. Cookies and Tracking Technologies

We use cookies to enhance user experience and track website performance. You can manage cookie preferences in your browser settings. For more details, see our [Cookie Policy].

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy policies or practices.

11. Changes to This Policy

We may update this Privacy Policy periodically. Significant changes will be communicated via email or a notice on our website.

12. Contact Us

For any questions or concerns about this Privacy Policy, please contact us at:

SwimStrength Ltd 46 Barking Road

Needham Market

Ipswich IP6 8ET

United Kingdom

Email: info@swimstrength.co.uk

Phone: Please email us at info@swimstrength.co.uk for phone details.\

This Privacy Policy is designed to comply with UK GDPR and data protection laws. If you have concerns about our data handling, you may lodge a complaint with the Information Commissioner's Office (ICO) at https://ico.org.uk/.